As fun as the continual game of Guess Who is for the big ticket creative director roles is right now, I think it’s important we don’t neglect the other end of the spectrum; our creative directors of the future.

Zofia at Glossy.co asked me to join in the conversation…

Staying true to who you are and building consistency is never a bad thing in my book, take Chloé for example.

It’s pretty wild out there for the big multi-brand stores at the moment.

Confidence is a word I use a lot when working with creative directors.

Measures of a successful business can be deeply personal.

The words craft and craftsmanship can often bring up mixed feelings.

I’m fortunate enough to be supporting Huishan Zhang with his beautiful, meticulously made brand with collection merchandising.

Ok, the current version of Margiela isn’t what we’ve all grown up with. However there is one thing that unites both iterations of the brand; a strong personality.

It gives me great pleasure to add The Elder Statesman to my roster of clients.