No Nonsense Luxury

I’m fortunate enough to be supporting Huishan Zhang with his beautiful, meticulously made brand with collection merchandising.

The word ‘luxury’ is thrown around when talking about expensive clothes, often neglecting the intrinsic value of the product in front of you, favouring a hefty price tag that aligns more with the brands premium status than anything else.

So when I got the call about working with Huishan, I was intrigued to discover what luxury meant to him.

I can safely report that Huishan Zhang is a luxury brand in the true sense of the word. After having a front row seat in lessons of quality, craftsmanship and integrity, it’s great to see a brand doing what it says on the tin, no smoke and mirrors.

❤️