Services

Defining look and tone for start-ups and established brands looking for a refresh.
Building team of image and content creators to support visual identity, ecom and retail presence.
Collaborating with in-house creative teams to build and shape collection design.
Working with external resources such as digital marketing, PR, wholesale or retail channels to communicate consistent brand direction.

Implementing an effective buy strategy for mono and multi-brand stores, includes brand curation and delivering compelling product assortments.
Support with retail visual merchandising.
Guidance with establishing new departments or initiatives for existing businesses. eg: new talent, sustainability, craftsmanship or homeware.
Support non-European based buy teams with local brand sourcing and buy appointments.

Collection assessment, making recommendations on structure and commercial appeal whilst using sales data to inform decisions. Minimising overlap, maximising opportunity.
Creating strategic pre-design range plans, breaking it down by categories, fabric bases, end use and price point.
Working between creative director and sales teams to implement product strategies to meet business needs. For example entering into new markets or categories.
Conceptualising DTC ranges and capsule drops that live outside main collection. Building an annual product calendar that aligns across all business functions, such as marketing.